Thursday, August 17, 2006

Business Buzzwords

CNNMoney recently asked readers to write in about the business buzzwords they found most annoying. Here's the results:

  • New paradigm and its evil twin, "paradigm shift"
  • On the same page. 78 readers wrote to say they would be happy never to hear anyone say this again. Ever.
  • Value proposition. "What is this exactly, and why does everything have to have one?" wonders Valerie.
  • Core competencies. "If I hear the head of my division use this phrase one more time, I'm going to throw something at him," writes Jim. "Something heavy." Yikes. Division heads everywhere, you've been warned.
  • Bottom line when it refers "not to an entry on a financial statement but to a conclusion the speaker wants to force you to accept."
  • Shooting someone an e-mail or firing off an e-mail
  • A challenge or an issue, when what the speaker really means is a problem
  • No-brainer
  • "At the end of the day..." to start every other sentence
  • Hit the ground running.
  • Touch base
  • Going forward, as in, "Going forward, let's try not to use so many dumb clich├ęs." Wonders Dave M: "What else would we do? Go back in time?" As if!
  • Win-win.
  • Mission-critical. Some hate this expression because it is frequently used to imply that one person's contribution to a project is less important than someone else's. Others, meanwhile, just think it sounds pretentious when businesspeople talk as if they were flying the Space Shuttle.
  • Thought leader.
  • Reference used as a verb, as in, "Please reference page 12 in your training guide."
  • Ping, as in "I'll ping you on this when I hear back from legal."
  • There is no "I" in "team." Some are so weary of hearing this, they've taken to snapping, "But there is an 'M', and look! An 'E'!"
  • Radar screen, as in, "I'd like to get on your radar screen for a meeting next week." Asks Oliver, "What are we, air traffic controllers?"
  • Bleeding edge
  • Keep me posted
  • Circle back, as in, "I'm just circling back to you on this."
  • Cheerleader, as in calling oneself a cheerleader for a project or goal at work.
  • One off. This is a comparatively new figure of speech frequently used to mean "privately," as in, "You and I will talk about this one off, after the meeting." It is also apparently why, according to many readers, nothing gets decided in meetings anymore.

Anyone have their favorite buzzword?

No comments: